Since the Renault-Nissan Alliance began in 1999, emerging markets have become a pillar of growth for the auto industry. In 1999, Brazil, Russia, India and China (the “BRICs”) represented only 8% of the total industry volume. In 2012, these four countries represented 36% of global vehicles sales. China, which registered 600,000 car sales in 1999, became the world’s biggest car market last year with about 18 million units. Renault-Nissan sold 8.1 million vehicles in 2012, with about 30% generated from the four BRICs. The Alliance accelerates this emerging market expansion enabling each partner to gain brand awareness with millions of customers aspiring to own their first car. But each market presents unique challenges and for the Alliance, the approach differs from country to country.
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